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Featured Commentary
The Aquafina Deceit: Corporate America on the Slippery Slope
Consider the saga of PepsiCos Aquafina Bottled Water. On the bottle is a graphic showing picturesque mountains with a red-orange sun behind them. The label includes the slogan, "Pure Water-Perfect Taste." But Aquafina is actually bottled tap water, sold at a premium price
Fake Memoir Ethics: Of Seltzer, DeWael, and Wolves
After Richard Frey embarrassed Oprah Winfrey by deceiving her, book critics and many thousand of readers with his moving, inspirational, and almost completely made-up personal memoir “A Thousand Little Pieces,” there was considerable public debate over how accurate an individual’s recollections of his or her own life had to be before they turned a “memoir” into a novel. From an ethics point of view, it’s not much of a debate.
The Perfect Deception: Hollywood Celebrity Weight-Loss Secrets
Pointing out that the ads for weight reduction programs are misleading is the equivalent of suggesting that Britney Spears is not “Mother of the Year”.
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1/31/2009
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12/21/2008
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5/19/2008
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When Stupidity Trumps Honesty: The Bank, the Money, and the Starbirds’ Dilemma |
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3/21/2008
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11/07/2007
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The Perfect Deception: Hollywood Celebrity Weight-Loss Secrets |
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10/25/2007
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3/2/2007
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2/2/2007
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12/21/2006
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7/6/2006
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6/12/2006
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5/24/2006
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4/17/2006
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4/17/2006
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3/22/2006
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3/5/2006
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2/15/2006
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2/13/2006
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2/1/2006
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1/10/2006
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12/18/2005
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8/7/2005
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7/23/2005
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7/20/2005
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6/17/2005
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6/7/2005
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4/27/2005
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4/10/2005
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4/3/2005
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3/12/2005
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3/11/2005
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10/20/04
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9/27/04
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7/12/04
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6/30/04
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6/17/04
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5/3/04
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4/16/04
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3/27/04
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3/21/04
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William C. Steere (March 2004 Ethics Hero) |
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3/16/04
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3/04
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Budweiser (March 2004 Ethics Dunce) |
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3/04
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Coca-Cola (March 2004 Trivial Liar) |
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2/25/04
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Mind Poison |
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2/21/04
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Skilling’s Ethics |
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2/11/04
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Preachy Pilot |
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2/04
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Halliburton (February 2004 Ethics Dunce) |
E-mail: ProEthics President