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The Aquafina Deceit: Corporate America on the Slippery Slope Consider the saga of PepsiCos Aquafina Bottled Water. On the bottle is a graphic showing picturesque mountains with a red-orange sun behind them. The label includes the slogan, "Pure Water-Perfect Taste." But Aquafina is actually bottled tap water, sold at a premium price
Fake Memoir Ethics: Of Seltzer, DeWael, and Wolves After Richard Frey embarrassed Oprah Winfrey by deceiving her, book critics and many thousand of readers with his moving, inspirational, and almost completely made-up personal memoir “A Thousand Little Pieces,” there was considerable public debate over how accurate an individual’s recollections of his or her own life had to be before they turned a “memoir” into a novel. From an ethics point of view, it’s not much of a debate. The Perfect Deception: Hollywood Celebrity Weight-Loss Secrets Pointing out that the ads for weight reduction programs are misleading is the equivalent of suggesting that Britney Spears is not “Mother of the Year”.
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© 2007 Jack Marshall & ProEthics,
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