| David Manning Trivial Liars of the Month for September 2005
In a neat piece of symmetry blended with poetic justice, moviegoers who claimed that they
were gulled into attending lousy movies by the fake rave reviews of Sony's imaginary critic
"David Manning" banded together in a class action lawsuit and ultimately forced Sony to
agree to pay a 1.5 million dollar settlement. "David Manning," whose quoted words in praise
of Sony films in 2001 came from film reviews that never existed, is memorialized by the
Trivial Liar category on the Ethics Scoreboard. It bears his name because in the annals of
pointless and ineffectual public frauds, inventing an obscure movie reviewer and publishing
his non-existent praise of movies that stunk has to be near the top of the list. It is closely followed, however, by the claims of movie-goers that they actually bought
tickets to such movies as "The Animal," "Vertical Limit," "The Hollow Man," "The
Patriot," and "A Knight's Tale" just because "David Manning of the Ridgefield Press" said
they were terrific films, and assert were so wounded by the experience that it's worth
employing the over-loaded court system to seek redress. Here Sony's original defense of its
"David Manning" scam has some traction, as Sony famously claimed that its deception was
harmless because nobody believed the blurbs in movie ads anyway. Believe them or not, the
idea that someone would run out to see a Rob Schneider movie about a guy who gets animal
DNA and ends up with the abilities and habits of a seal, a dolphin, a chimp and a dog just
because of one line of praise attributed to a movie reviewer they never heard of is pretty far
fetched. In fact, it's hard to figure why anyone would buy a ticket to a Rob Schneider movie
for any reason, but I digress. One movie-goer, whose picture will soon be in the dictionary next to the word "litigious,"
decided to sue Sony for the persuasiveness of "David Manning" in prompting him to attend
one of the above mentioned bombs ("The Hollow Man," "A Knight's Tale" and "The
Patriot" were pretty good, actually. If David Manning had been real, I bet he would have
liked them. Especially "The Hollow Man" since, after all, he is one). An enterprising class
action lawyer then managed to have a class certified, and asked a lot of movie-goers if they
wanted to join the class and get some of their money back. When Sony settled, the class
members picked up five dollar refunds for one or more movie tickets, Sony had a 1.5 million
dollar reminder that lying is wrong, especially if it's about Rob Schneider movies, and the
lawyer received in the vicinity of $500,000 as his fee. Is this a great country or what? The Scoreboard sheds no tears for Sony, as corporations best be punished for trivial lies
before they move on to more serious ones. But a class action law suit? If I sued my relatives
and friends every time their recommendations sent me to a crummy movie, I'd be setting up
a cot in the courthouse. There were damages here, but five dollars a ticket probably
overstates them. Even if Sony tricked you into seeing "The Animal," you received some
value: at least you knew to stay away from "The Hot Chick" and "Deuce Bigalow, European
Gigillo." An imaginary critic, a lawsuit about non-existent damages, a pittance of a reward for the
victims that was still too much, public embarrassment for a multinational corporation, and
a windfall for the lawyer. Perhaps the lesson of the saga of David Manning is that no lie is
truly trivial.
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© 2004 Jack Marshall & ProEthics,
Ltd |